TY - BOOK AU - Mahmoud Abdel Samie AU - Mahmoud Mostafa Fakhry AU - Fady El Gendy AU - Karim Nasser TI - Measuring The Effect Of layalty Programs On Consumer's Buying Behavior \ GP\ DR: Ibrahim El Sahouly : Empirical Study On Telecommunication Network U1 - 658.834 PY - 2017/// CY - Giza PB - MSA KW - Management KW - Marketing KW - Effect Of layalty Programs KW - Measuring KW - Egypt N1 - GP278 MGT 2017 MKT ER -