TY - BOOK AU - Dina Ihab TI - Measuring Consumer’s Intention and perception to Switch to Egyption Products (Application on Food and Beverage) // DR // Yasser Tawfik U1 - 658 PY - 2017/// CY - Giza PB - MSA KW - Management KW - Marketing KW - Consumer’s Intention KW - Measuring KW - Egypt ER -