RANIA ELSAYED AHMED IBRAHIM SHAABAN .  <br/><br/>
IMPACT OF IN STORE MARKETING TOOLS ON CUSTOMERS IMPULSIVE PURCHASE DECISION AT GROCERY RETAIL STORES IN EGYPT   A FIELD STUDY ON IMPULSIVE BUYING BEHAVIOUR IN HYPER MARKETS IN EGYPT - PHD THESIS -DR ZIENAB ZAAZOU : DR OF PHILOSOPHY (MARKETING ) 

 - LONDON:  THE AMERICAN UNIVERSITY,  2015. 
 - 230 P. :  ill ;  30 CM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Tools
<br/><br/><label>Dewey Class. No.: </label>659.1