TY  - BOOK
AU  - RANIA ELSAYED AHMED IBRAHIM SHAABAN . 
AU  - ZIENAB ZAAZOU
TI  - IMPACT OF IN STORE MARKETING TOOLS ON CUSTOMERS IMPULSIVE PURCHASE DECISION AT GROCERY RETAIL STORES IN EGYPT : A FIELD STUDY ON IMPULSIVE BUYING BEHAVIOUR IN HYPER MARKETS IN EGYPT - PHD THESIS -DR ZIENAB ZAAZOU : DR OF PHILOSOPHY (MARKETING )
U1  - 659.1 
PY  - 2015///
CY  - LONDON
PB  - THE AMERICAN UNIVERSITY
KW  - Marketing Tools
ER  -