Branded male : marketing to men /
Mark Tungate.
- 1st ed
- London ; Philadelphia : Kogan Page, 2008.
- ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749450113 0749450118
2007047299
GBA786383 bnb
Branding (Marketing) Male consumers. Target marketing.