Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827 - Hammond, James, 1952- (London ; Philadelphia : Kogan Page Limited, 2008)
Includes bibliographical references (p. [247]-249) and index.
Keywords: Branding (Marketing) -- Management; Consumer behavior; Brand name products -- Psychological aspects; Senses and sensation; Communication in marketing