TY - BOOK AU - Ali Sherif. 153415 AU - Janet Rashad: 154573 ED - Yara Mohamed Fathy: 15085 TI - The impact of CRM On Comsumer Hotel Booking Intentions, Customer Loylaty and preceived value towards hotel industry\\GP\\ DR. Ibrahim Al Sahouly. ( 2017 -2018 ): Application on " four seasons hotel" \ U1 - 658.812 PY - 2018/// CY - Giza PB - MSA University KW - Customer relationship Management. KW - Hotel Insdustry. KW - Marketing. ER -