TY  - BOOK
AU  - Gehad Tarek 120387
AU  - Nermine Magdy 153073
AU  - Rogina Ahmed 153835
AU  - Yousra Mahmoud 152849
TI  - Measuring the effect of direct marketing tools on customer’s attitude:  An application on (Tommy Hilfiger) // GP // Dr. Yasser Tawfik (2018 - 2019)
PY  - 2018///
CY  - Giza
PB  - MSA, 
KW  - marketing
KW  - customer’s attitude
KW  - Egypt
N1  - MGT MKT
N2  - Firms are always searching for new ways to attract new customers and retain old
customers. Regardless of what the firm provides whether it’s a physical product or
specialized service they need customers who purchase regularly. The main goal of
direct marketing is making customers take a specific action; which is usually the
purchase action rather than the attempt to increase brand awareness. The “call for
action” technique is what differentiates direct marketing from other forms of
marketing. Direct marketing can enable marketers to increase customer’s loyalty
by sending them birthday cards on their birthdays, special premiums and
information on new arrivals
UR  - https://goo.gl/odK7XC
ER  -