TY  - BOOK
AU  - McDonald,William J.
TI  - Cases in strategic marketing management: an integrated approach 
SN  - 0023794240 (pbk.)
AV  - HF5415.13 .M369195 1998
U1  - 658.8 21
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
KW  - Computer programs
N1  - Includes bibliographical references and index
ER  -