Consumer behavior : building marketing strategy - Hawkins, Del I; Best, Roger J; Coney, Kenneth A (Boston : Irwin/McGraw Hill, 2001)
Includes bibliographical references and indexes
System requirements: IBM PC or 100% compatible; Microsoft Windows 95 or higher; either Microsoft Excel for Windows version 5.0 or Microsoft Works for Windows version 2.0
Keywords: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies