TY  - BOOK
AU  - Hawkins,Del I
AU  - Best,Roger J
AU  - Coney,Kenneth A
TI  - Consumer behavior: building marketing strategy 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072536861
AV  - HF5415.33.U6 H38 2004
U1  - 658.83420973 22
PY  - 2004///]
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
KW  - fast
N1  - Includes bibliographical references and indexes
UR  - http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971
ER  -