Peter, J. Paul. <br/><br/>
A preface to marketing management / 
 Marketing management 
J. Paul Peter, James H. Donnelly, Jr. 
 - 11th ed. 
 - Boston :  McGraw-Hill Irwin,  2008. 
 - xiv, 252 pages :  illustrations (some color) ;  26 cm 
<br/><br/>Includes bibliographical references (pages 235-241) and indexes. 
<br/><br/><label>ISBN: </label>9780073380964 0073380962 9780071283359 0071283358 
<br/><br/><label>LCCN: </label>2007034680 
<br/><br/><label>Nat. Bib. No.: </label>GBA794599  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8