TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780073380964
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (pages 235-241) and indexes
UR  - http://catdir.loc.gov/catdir/toc/ecip0725/2007034680.html
ER  -