Essentials of strategic management : the quest for competitive advantage - Gamble, John (John E.); Thompson, Arthur A., 1940- (New York, NY : McGraw-Hill/Irwin, 2013)
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
Keywords: Strategic planning; Business planning; Competition; Strategic planning -- Case studies