TY  - BOOK
AU  - Geller,Valerie
AU  - Ryder,Turi
TI  - Creating powerful radio: getting, keeping, and growing audiences for news, talk, information, and personality 
SN  - 9780240519289 (alk. paper)
AV  - PN1991.55 .G46 2007
U1  - 384.54 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Focal
KW  - Radio broadcasting
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0720/2007023957.html
UR  - http://www.loc.gov/catdir/enhancements/fy0729/2007023957-d.html
ER  -