Creative strategy in advertising /
A. Jerome Jewler, Bonnie L. Drewniany.
- 8th ed.
- Belmont, CA : Thomson/Wadsworth, c2005.
- xvi, 336 p. : ill. ; 26 cm.
Includes bibliographical references (p. 322-326) and index.
053462510X (pbk.)
2003116833
Advertising copy. Advertising layout and typography.