Mohamed Ahmed Abdel-Hafeez 154175 <br/><br/>
Impact of Digital Marketing Advertisements on Consumer Attitude  // GP // Dr. Yasser Tawfik (2018 - 2019) 

 - GIZA  MSA  2019 
 - 80 P.  
 - MANAGEMENT DISTINGUISHED PROJECTS 2019 .
<br/><br/> Management-Management Information Systems 
<br/><br/> The explosive rise of social media and digital technologies is exposing people to<br/>unprecedented opportunities and risk. Social media has become one of the most<br/>popular online activities in the world (Kaplan & Haenlein, 2010)1<br/>.<br/><br/>The growing popularity of social network sites has caused debates between<br/>individuals, and made them wonder if these internet services allow individuals to be<br/>informed, communicate easily, and find an easier way to participate. Or do they grow<br/>shallowness in them, waste their time, and distract them from public participation<br/>and keeping up with news about their community (Gil de Zúñiga, Jund, &<br/>Valenzuela, 2012)2<br/>.<br/><br/>Through social media people can share new ideas, information whether personal or<br/>public, videos, or photos in a surprising rate. It was mentioned that 73% of college<br/>students in the world these days upload and study their courses through the internet<br/>(Wang, Chen, & Liang ,2011)3<br/>.<br/><br/>Nowadays, the success of any business is attributed to the important role of the<br/>internet technology and online marketing which have an influence on the<br/>communication between people all over the world. Moreover, this communication<br/>is considered as the lost key until it connected the firms and organizations with<br/>individuals to build a realistic customer relationship. Undoubtedly, digital marketing<br/>and social media are the most essential programs that can help businesses in<br/>replying, listening, learning from their customers, and upgrading much in their field<br/>which was considered as a new way for companies who have not done this before.<br/>Online marketing has many several online tools as E-marketing, mobile marketing,<br/>social networking sites, and E-mails. Customers tend to know about the products<br/>and services they want to buy so they can trust other users more than watching<br/>commercial ads. Nowadays social media can facilitate all the opportunities and<br/>operations that any company need as specifying or reaching their targeted customers<br/>according to their age, gender, destinations, income, class, and many other things. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital Marketing  Advertisements-- Consumer Attitude
<br/><br/><label>Dewey Class. No.: </label>658.83