Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Charles Futrell 
 - Eighth edition 
 - xx, 666 pages :  illustrations (some color) ;  25 cm 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0070609438 : 
<br/><br/><label>LCCN: </label>86018492 
<br/><br/><label>Nat. Bib. No.: </label>GB87-30481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1987 HF5415  / .S745 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8 S . W . f 1987  / S . W . f 1987