TY  - BOOK
AU  - Stanton,William J.
AU  - Futrell,Charles
TI  - Fundamentals of marketing
T2  - McGraw-Hill series in marketing
SN  - 0070609438 :
AV  - HF5415 .S745 1987
U1  - 658.8 S . W . f 1987 19
PY  - 1987///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -