TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy
SN  - 0324014805
AV  - HF5415.13 .J35 2000
U1  - 658.802 21
PY  - 1997///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; pt. 1; Introduction; 1; Marketing and the Concept of Planning and Strategy; 2; Strategic Marketing --; pt. 2; Strategic Analysis; 3; Corporate Appraisal; 4; Understanding Competition; 5; Focusing on the Customer; 6; Scanning the Environment --; pt. 3; Strategic Capabilities and Direction; 7; Measuring Strengths and Weaknesses; 8; Developing Marketing Objectives and Goals --; pt. 4; Strategy Formulation; 9; Strategy Selection; 10; Portfolio Analysis --; pt. 5; Strategy Implementation and Control; 11; Organizational Structure; 12; Strategic Tools --; pt. 6; Marketing Strategies; 13; Market Strategies; 14; Product Strategies; 15; Pricing Strategies; 16; Distribution Strategies; 17; Promotion Strategies; 18; Global Market Strategies
ER  -