Simons, Herbert W.,  1935- <br/><br/>
Persuasion :  understanding, practice, and analysis / 
Herbert W. Simons 
 - Second edition 
 - xiv, 366 pages :  illustrations ;  25 cm 
<br/><br/> Includes indexes 
<br/><br/>Includes bibliographical references (pages 347-356) 
<br/><br/>Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric 
<br/><br/><label>ISBN: </label>039435401X 9780394354019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)
<br/><br/><label>LC Class. No.: </label>PN187  / .S5 1986 
<br/><br/><label>Dewey Class. No.: </label>808