Persuasion : understanding, practice, and analysis - Simons, Herbert W., 1935- (New York : Random House, 1994)
Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
Includes indexes
Includes bibliographical references (pages 347-356)
Keywords: Persuasion (Rhetoric)