TY  - BOOK
AU  - Simons,Herbert W.
TI  - Persuasion: understanding, practice, and analysis 
SN  - 039435401X
AV  - PN187 .S5 1986
U1  - 808 19
PY  - 1994///
CY  - New York
PB  - Random House
KW  - Persuasion (Rhetoric)
N1  - Includes indexes; Includes bibliographical references (pages 347-356); Understanding persuasion. Understanding, practice, and analysis -- What is persuasion? -- Generalizing about persuasion -- Behavioral theories of attitude change -- Persuasion and image management -- Persuasion and objectivity: a rhetorical perspective -- Practicing persuasion: the co-active approach. The co-active approach to persuasion -- Audience analysis and adaptation -- Thinking about issues -- Argument and evidence -- Forms and functions of the persuasive speech -- Leading persuasive campaigns -- Persuasion in social conflicts -- Analyzing persuasion/ Doing rhetorical criticism -- Analyzing persuasion in the guise of objectivity -- Analyzing campaign rhetoric
ER  -