Dawes, John  (Professor of marketing), <br/><br/>
Marketing planning & strategy :  a practical introduction / 
 Marketing planning and strategy 
John Dawes. 
 - xvii, 271 pages ;  25 cm 
<br/><br/>Includes bibliographical references (pages 257-266) and index. 
<br/><br/> "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- 
<br/><br/><label>ISBN: </label>9781529760132 9781529760125 
<br/><br/><label>LCCN: </label>2021937536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D365 2021 
<br/><br/><label>Dewey Class. No.: </label>658.802