TY  - BOOK
AU  - Dawes,John
TI  - Marketing planning & strategy: a practical introduction 
SN  - 9781529760132
AV  - HF5415.13 .D365 2021
U1  - 658.802 23
PY  - 2021///]
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes bibliographical references (pages 257-266) and index
N2  - "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"--
ER  -