Soundaian , s <br/><br/>
Strategic marketing management / 
S . Soundaian 
 - 2nd ed. 
 - Triplicane (India) :  MJP Publishers   2024 
 - xxxiii, 343, p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>2002116444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A523 2004 
<br/><br/><label>Dewey Class. No.: </label>658.802