Retailing management /
Michael Levy, PhD, Babson College, Barton A. Weitz, PhD, University of Florida, Dhruv Grewal, PhD, Babson College
- Eleventh Edition
- 643 p. : ill ; 29 cm.
Revised edition of the authors' Retailing management, [2019] Includes index
"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--