TY  - BOOK
AU  - LeMay,Matthew
ED  - Ohio Library and Information Network
TI  - Product Management in Practice
SN  - 9781098119706
AV  - HF5415.15 
U1  - 658.56 23/eng/20220525
PY  - 2022///
CY  - Sebastopol
PB  - O'Reilly Media, Incorporated
KW  - Product management
KW  - Marketing
KW  - Management
KW  - 21st century
KW  - Electronic books
N1  - Description based upon print version of record; Available to OhioLINK libraries
N2  - Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions, starting with: What exactly am I supposed to do all day? With this book, you'll learn: What the day-to-day work of product management entails--and how to excel at it Why no job title or description will resolve the ambiguity of your role How to bridge the false dichotomy between "strategy" and "execution" Why the temptation to focus on decks and documentation can be bad for your team (and for you) How to prioritize your time and pick your battles
UR  - https://learning.oreilly.com/library/view/~/9781098119720/?ar
ER  -