Green , Mark C. <br/><br/>
Global marketing / 
Mark C. Green , Warren J. Keegan 
 - 10th edition. 
 - xxii, 586 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Introduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility. 
<br/><br/><label>ISBN: </label>9780133545005 1292304022 9781292304021 0133545008 
<br/><br/><label>LCCN: </label>2013036001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / K243