Mueller, Barbara, 1958- Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. - 1st ed - New York : P. Lang, c2004. - x, 342 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0820463604 (pbk.) LCCN: 2003027817 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .M829 2004 Dewey Class. No.: 659.1