TY  - BOOK
AU  - Mueller,Barbara
TI  - Dynamics of international advertising: theoretical and practical perspectives 
SN  - 0820463604 (pbk.)
AV  - HF5823 .M829 2004
U1  - 659.1 22
PY  - 2004///
CY  - New York
PB  - P. Lang
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0412/2003027817.html
ER  -