TY  - BOOK
AU  - Mueller,Barbara
TI  - Dynamics of international advertising: theoretical and practical perspectives 
SN  - 9781433103841 (pbk. : alk. paper)
AV  - HF5823 .M829 2011
U1  - 659.1 22
PY  - 2011///
CY  - New York
PB  - Peter Lang
KW  - Advertising
N1  - Includes bibliographical references and index; Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace
ER  -