TY  - BOOK
AU  - Mariotti,Steve
AU  - Glackin,Caroline
TI  - Entrepreneurship & small business management
SN  - 9780132366007
AV  - HD62.7 .M3768 2015
U1  - 658.02/2 23
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Small business
KW  - Management
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand
ER  -