Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 6th ed. 
 - Mason, Ohio :  London :  South-Western ;  Cengage Learning [distributor],  c2009. 
 - xxix, 546 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324656206 (international student ed. : pbk.) 0324656203 (international student ed. : pbk.) 
<br/><br/><label>LCCN: </label>2007938581 
<br/><br/><label>Nat. Bib. No.: </label>GBA804931  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014488153  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2623 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8