Perreault, William D <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy 
 - 11th ed 
 - Boston :  McGraw-Hill/Irwin,  c2008 
 - xxxvi, 660, [37] p. :  col. ill. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 601-655) and index 
<br/><br/><br/>System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher <br/>System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher 
<br/><br/><label>ISBN: </label>0073404713 (alk. paper) 
<br/><br/><label>LCCN: </label>2007027229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8