Essentials of marketing : a marketing strategy planning approach - Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome) (Boston : McGraw-Hill/Irwin, 2008)
Includes bibliographical references (p. 601-655) and index
System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher
System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher
Keywords: Marketing