Pelsmacker, Patrick de,  1957- <br/><br/>
Foundations of marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 1st ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  2005. 
 - xiv, 328 p., [8] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273703862 9780273703860 
<br/><br/><label>LCCN: </label>2005040119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P45 2005 
<br/><br/><label>Dewey Class. No.: </label>658.802