TY  - BOOK
AU  - Braden,Maria
AU  - Roth,Richard L.
TI  - Getting the message across: writing for the mass media 
SN  - 0395716233
AV  - P96.A86 B73 1997
U1  - 070.41 21
PY  - 1997///
CY  - Boston, MA
PB  - Houghton Mifflin
KW  - Mass media
KW  - Authorship
N1  - Includes bibliographical references and index
ER  -