O'Guinn, Thomas C Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 5th ed - Mason, Ohio : South-Western, c2009 - xlii, 726 p. : chiefly col. ; 29 cm Includes bibliographical references and indexes ISBN: 0324568622 9780324568622 Subjects--Topical Terms: AdvertisingAdvertising media planning LC Class. No.: HF5821 / .O39 2009 Dewey Class. No.: 659.1