TY - BOOK AU - Sissors,Jack Zanville AU - Baron,Roger B. TI - Advertising media planning \ SN - 0844215635 (alk. paper) AV - HF5826.5 .S57 2002 U1 - 659.111 21 PY - 2002/// CY - Chicago PB - McGraw-Hill KW - Advertising media planning N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/description/mh051/2002022717.html UR - http://www.loc.gov/catdir/bios/mh051/2002022717.html ER -