TY  - BOOK
AU  - Fletcher,Winston
AU  - McGregor,Eric
TI  - Advertising\
T2  - Teach yourself books
SN  - 0340222395 :
AV  - HF5823 .M123 1978
U1  - 659.1 
PY  - 1978///
CY  - London
PB  - Teach Yourself Books
KW  - Advertising
N1  - Bibliography: p. [274]-276
ER  -