Duncan, Tom <br/><br/>
Integrated marketing communications / 
Tom Duncan and Hans Ouwersloot 
 - European ed 
 - London :  New York :  McGraw-Hill Education (UK) Ltd. ;  imprint of The McGraw-Hill Co.,  c2008 
 - xviii, 523 p., [16] p. of plates :  ill. (some col.) ;  27 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0077111206 9780077111205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing--Customer services<br/>Interactive marketing<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.827