TY  - BOOK
AU  - Duncan,Tom
AU  - Duncan,Tom
TI  - Integrated marketing communications
SN  - 0077111206
U1  - 658.827 
PY  - 2008///
CY  - London, New York
PB  - McGraw-Hill Education (UK) Ltd., imprint of The McGraw-Hill Co.
KW  - Communication in marketing
KW  - Marketing
KW  - Customer services
KW  - Interactive marketing
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -