Cateora, Philip R
International marketing /
Philip R. Cateora, John L. Graham
- 10th ed
- Boston : Irwin/McGraw-Hill, c1999
- xxv, 721 p. : ill. (som col.) ; 29 cm
Includes bibliographical references and indexes
0256259828
98021048
Export marketing
International business enterprises
HF1009.5 / .C35 1999
658.848