Smith, Aaron,  1972- <br/><br/>
Introduction to sport marketing / 
Aaron C.T. Smith. 
 - 1st ed. 
 - Amsterdam ;  Oxford :  Elsevier Butterworth-Heinemann,  2008. 
 - xiii, 326 p. :  ill. ;  25 cm. 
 - Sport management series .
 - Sport management series (Oxford, England) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport. 
<br/><br/><label>ISBN: </label>0750686855 (pbk.) 9780750686853 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716  / .S552 2008 GV716  / .S552 2008 
<br/><br/><label>Dewey Class. No.: </label>658.84