Lifestyle marketing : reaching the new American consumer - Michman, Ronald D.; Mazze, Edward M.; Greco, Alan James, 1950- (Westport, Conn. : Praeger, 2003)
Includes bibliographical references (p. [221]-227).
Keywords: Market segmentation -- United States; Target marketing -- United States; Consumers' preferences -- United States; Consumer behavior -- United States; Lifestyles -- United States