Pride, William M <br/><br/>
Marketing concepts and strategies / 
William M. Pride, O.C. Ferrell 
 - 2000 e[d] 
 - Boston :  Houghton Mifflin,  c2000 
 - 1 v. (various pagings) :  col. ill., col. maps ;  29 cm 
<br/><br/>Includes bibliographical references (p. G-21 to G-40) and indexes 
<br/><br/><label>ISBN: </label>0395974844  (Library edition) 9780395974841  (Library edition) 0395974836  (Student ed.) 9780395974834  (Student ed.) 
<br/><br/><label>LCCN: </label>99071914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8