TY  - BOOK
AU  - Pride,William M
AU  - Ferrell,O.C
TI  - Marketing concepts and strategies
SN  - 0395974844
AV  - HF5415 .P658 2000
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references (p. G-21 to G-40) and indexes
ER  -