Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler,  
 - Arab World Ed 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2012. 
 - xxii, 657, [127] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. 
<br/><br/><label>ISBN: </label>9781408252734 
<br/><br/><label>LCCN: </label>2010046655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8