Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape. 
<br/><br/><label>ISBN: </label>0130336297 9780130336293 
<br/><br/><label>LCCN: </label>2002022481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Administraci©đn de mercadeo
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8